So, if your text is a dark color, the dark mode setting in some clients will change it to a lighter one. It then adjusts them to make them lighter or darker. If a text or background color is defined, dark mode targets those HTML attributes and CSS properties via internal or inline styles. To do this, it checks any color or background color with a CSS property of background, color, background-color, or an HTML attribute of bgcolor or color. Email clients may switch the look of the entire message as well.ĭark mode shifts the background and font colors of an email to light on dark. It’s not always just the email application’s user interface that switches when dark mode is turned on.

That’s where the biggest challenges come in. But (and this should come as no surprise) email clients handle dark mode in different ways.

Many popular applications have a dark mode option for the user interface. light mode to learn more about the pros and cons and view our dark mode infographic for more essential info. Dark Mode is also ideal for people with light sensitivity, or even those who work nighttime hours since it’s easier to read in a low-light environment.Īt one point, it was suggested that using dark mode on a mobile device could extend battery life, although it appears that the benefit was somewhat overstated.

Many developers are already quite familiar with dark mode since it’s a popular way to view code. Ultimately, dark mode is used to minimize blue light and enhance readability to reduce eye strain. Black text becomes white, and white backgrounds go dark. Let’s review what you can do to address some of the main dark mode email challenges.ĭark mode is a setting that shifts an interface’s color palette to display content in high contrast using dark background colors and light foreground. But, as is usually the case in our line of work, dealing with dark mode for email is far from straightforward. It’s become a part of the email experience that we can’t ignore. So, dark mode is still a hot topic among email developers and designers. (Check out the content from Darktober including our Designing Emails for Dark Mode webinar.).Ī 2021 survey on dark mode from Pathwire and Ascend2 found 44% of email marketers are considering the darker UX and another 28% plan to start making it part of the email production process soon. Then we dedicated an entire month to exploring its impact on email marketing. We first wrote about dark mode emails about a year ago. There is a challenge rising for email marketers, and it isn’t going away.

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